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73 (2)

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Del Chiappa, G. (1)
Guérin, Aude Louise (1)
Langaro, D. (1)
Rita, P. (1)
Salgueiro, M. F. (1)

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Affective comitment (1)
Attitude (1)
Awareness (1)
Brand (1)
Brand knowledge (1)
Brand page (1)
Brand relationship (1)
Business Administration (1)
Competitividade (1)
Domínio/Área Científica::Ciências Sociais (1)

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Subject: Brand Awareness Language: Inglés Year: 2019 Year: 2020 Repository: 73

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Title: Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author: Langaro, D. / Salgueiro, M. F. / Rita, P. / Del Chiappa, G.
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth (WoM) / Brand knowledge / Brand relationship / Facebook / Brand page / Awareness / Attitude / Trust / Affective comitment / Participation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

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