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Repository
73
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Author
Bilro, Ricardo Jorge Godinho
(1)
Carvalho, Marta Fevereiro
(1)
Lima, Ana Patrícia Pinto de
(1)
Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
(1)
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Brand
(4)
Marca
(4)
Advertising through sports
(1)
Brand communities
(1)
Brand equity
(1)
Brand image perceptions
(1)
City branding
(1)
Communication
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Comunidades de marca
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2014
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2015
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Subject:
Brand
Subject:
Marca
Year:
2015
Year:
2014
Document Type:
Tesis
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Title:
O desporto como plataforma de comunicação
Author:
Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
Language:
Portugués
Repository:
73
Subject:
Marca
/
Comunicação
/
Desporto
/
Publicidade através do desporto
/
Brand
/
Communication
/
Sports
/
Advertising through sports
Acceder
Title:
Macao as a brand : can city branding change Macao’s image perceptions?
Author:
Carvalho, Marta Fevereiro
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand image perceptions
/
Differentiation
/
City branding
/
Marca
/
Percepções da imagem de marca
/
Diferenciação
/
Marca da cidade
Acceder
Title:
A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author:
Lima, Ana Patrícia Pinto de
Language:
Portugués
Repository:
73
Subject:
Marca
/
Valor da marca
/
Comunidades de marca
/
Consumidor
/
Produto
/
Brand
/
Brand equity
/
Brand communities
/
Consumer
/
Product
Acceder
Title:
Create, build and manage online brands for internet companies
Author:
Bilro, Ricardo Jorge Godinho
Language:
Inglés
Repository:
73
Subject:
Internet marketing
/
Online marketing
/
Digital marketing
/
Brand
/
Online brand management
/
Marketing de internet
/
Marketing online
/
Marketing digital
/
Marca
/
Gestão de marcas online
Acceder
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