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Subject: Brand Subject: Comportamento de Consumidor Year: 2016

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Title: Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author: Gorgus, Tatjana Michaela Constanze
Language: Portugués
Repository: 73
Subject: Consumidor / Engagement / Rede social / Gestão da marca / Marketing relacional / Facebook / Brand / Relationship marketing / Brand experience / Brand love / Word-of-mouth / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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