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73
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Author
Carvalho, T. F. F.
(1)
Loureiro, S. M. C.
(1)
Ramos, M.
(1)
Sarmento, E. M.
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
(1)
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Brand
(2)
Business to business
(1)
Corporate credibility
(1)
Corporate personality scale
(1)
Madeira
(1)
Madeira brand
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Management
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Marketing
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Tourism
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2019
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Subject:
Brand
Language:
Inglés
Document Type:
Artículo
Year:
2019
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Title:
Insights about destination brand: Madeira case study
Author:
Carvalho, T. F. F.
/
Sarmento, E. M.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Tourist destination
/
Madeira
/
Brand
/
Madeira brand
/
Tourism
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
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