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Paula, Ana Beatriz Ferreira
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
Blogue
Subject:
M37
Repository:
73
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Inglés
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2019
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Title:
Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
Author:
Paula, Ana Beatriz Ferreira
Language:
Inglés
Repository:
73
Subject:
Word-of-mouth
/
Digital influencer
/
Purchase intention
/
Consumer marketing
/
Marketing digital
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Rede social
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Blogue
/
Lideres de opinião
/
M30
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M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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