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Subject: Blogue Repository: 73 Language: Inglés Year: 2019

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Title: Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
Author: Paula, Ana Beatriz Ferreira
Language: Inglés
Repository: 73
Subject: Word-of-mouth / Digital influencer / Purchase intention / Consumer marketing / Marketing digital / Rede social / Blogue / Lideres de opinião / M30 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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