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Title: Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
Author: Silva, Nuno Sérgio Vinhas da
Language: Inglés
Repository: 73
Subject: Service dominant logic / Bibliometric studies / Consumer brand relationships / Brand loyalty / Emotional attachment / Gestão da marca / Comportamento do consumidor / Preferência do consumidor / Emoção / Bibliometria / Futebol / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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