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Patrício, Marta Isabel dos Santos Brito
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Beverage
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2017
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2016
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Tesis
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Title:
Crescer em tempos de crise: caso de rebranding Compal
Author:
Patrício, Marta Isabel dos Santos Brito
Language:
Portugués
Repository:
73
Subject:
Marketing estratégico
/
Indústria de bebidas
/
Crise económica
/
Valor da marca
/
Caso pedagógico
/
Marketing strategy
/
Differentiation
/
Positioning
/
Beverage
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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