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73 (2)

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Author

Maximiano, Maria Guerra Vitorino (1)
Rodrigues, Ana Sofia Faustino (1)

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Bem-estar (2)
Consumidor (2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Marketing (2)
Subjective well-being (2)
Consumer experience (1)
Desire (1)
Engagement (1)
Happiness seeker (1)
Indústria de produtos de luxo (1)

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2017 (2)
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Subject: Bem-estar Subject: Consumidor Language: Inglés

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Title: Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers
Author: Maximiano, Maria Guerra Vitorino
Language: Inglés
Repository: 73
Subject: Engagement / Luxury brands / Consumer experience / Desire / Social values / Perceived self / Involvement / Relationship quality / Subjective well-being / Marketing / Indústria de produtos de luxo / Valores sociais / Bem-estar / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: Selling happiness
Author: Rodrigues, Ana Sofia Faustino
Language: Inglés
Repository: 73
Subject: Happiness seeker / Subjective well-being / Positive psychology / Self-improvement / Marketing / Bem-estar / Psicologia positiva / Perfil / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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