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73 (3)

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Author

Cortez, P. (1)
Moro, S. (1)
Nunes, P. (1)
Pereira, H. (1)
Rita, P. (1)
Salgueiro, M. F. (1)
Simões, Mafalda dos Santos (1)

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Banking (3)
Marketing (2)
Ambiente (1)
Consumer Behavior (1)
Crisis (1)
Customer experience (1)
Data mining (1)
Divide and conquer (1)
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)

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2018 (3)
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Subject: Banking Year: 2018 Repository: 73 Language: Inglés

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1-3 from 3 results (0.01 seconds)

Title: New trends in store atmosphere: an application to the banking sector
Author: Simões, Mafalda dos Santos
Language: Inglés
Repository: 73
Subject: Store atmosphere / Future trends / Banking / Customer experience / Marketing de serviços / Sector bancário / Ambiente / Inovação tecnológica / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / O3 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder
Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Pereira, H. / Salgueiro, M. F. / Nunes, P.
Language: Inglés
Repository: 73
Subject: Marketing / Relationship Marketing / Consumer Behavior / Crisis / Banking / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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