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2019
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Title:
Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese context
Author:
Vilas Boas, Ana Filipa Mesquita
Language:
Inglés
Repository:
73
Subject:
B2B
/
Personalised content
/
Interactive content
/
Online relationship
/
Gestão de marketing
/
Comércio eletrónico
/
TICTIC -- Tecnologias da informação e comunicação
/
Estratégias de comunicação
/
Satisfação do cliente
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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