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Subject: B2B Language: Inglés

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Title: Segmentation model for electronics and appliances retailer in B2B market
Author: Caramelo, Diogo Lopes
Language: Inglés
Repository: 73
Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo

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Title: Establishment of a distribution network for Aqua Organic Cosmetics
Author: Gumpert, Simona
Language: Inglés
Repository: 73
Subject: Distribution plan / Communication plan / B2B / Organic cosmetic market / Marketing estratégico / Indústria cosmética / Produção biológica / Competitividade / Comunicação estratégica / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese context
Author: Vilas Boas, Ana Filipa Mesquita
Language: Inglés
Repository: 73
Subject: B2B / Personalised content / Interactive content / Online relationship / Gestão de marketing / Comércio eletrónico / TICTIC -- Tecnologias da informação e comunicação / Estratégias de comunicação / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust
Author: Lourenço, Ana Filipa Mendes
Language: Inglés
Repository: 73
Subject: Corporate reputation / B2B / Customers / Services / Customer behaviour / Comportamento / Cliente / Empresa de serviços / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Assessment of service quality in supply of pharmaceutical products
Author: Martins, A. L. / Conchina, L.
Language: Inglés
Repository: 73
Subject: Supply chain management / B2B / Service quality / Pharmaceutical industry / Multiple case study comparison

Acceder

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