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73 (2)

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Bagozzi, R. P. (1)
Batra, R. (1)
Loureiro, S. M. C. (1)
Simoni, V. (1)
Warren, C. (1)

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Authenticity (2)
Attitudes (1)
Brands (1)
Coolness (1)
Cuba (1)
Domínio/Área Científica::Ciências Sociais::Antropologia (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Informality (1)
Intimacy (1)
Niche (1)

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2019 (2)
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2020 (1)

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Inglés (2)

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Subject: Authenticity Language: Inglés Year: 2019 Repository: 73 Document Type: Artículo

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Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Informal guiding. Enacting immediacy, informality and authenticity in Cuba
Author: Simoni, V.
Language: Inglés
Repository: 73
Subject: Cuba / Tourist guide / Informality / Authenticity / Intimacy / Domínio/Área Científica::Ciências Sociais::Antropologia

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