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73 (2)

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Author

Hebler, Laura Andreea (1)
Mendes, Cedric Alain Jesus (1)

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Attitudes (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
M37 (2)
Marketing (2)
Advertisement including disability (1)
Atitude (1)
Atitudes (1)
Comportamento do consumidor (1)
Compra (1)

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2017 (2)
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Subject: Attitudes Subject: Marketing Year: 2017 Repository: 73

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Title: Determinantes da seleção de celebridades desportivas para "endorsement"
Author: Mendes, Cedric Alain Jesus
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Estratégias de comunicação / Prática desportiva / Atitude / Hábito de compra / Endorsement / Sports celebrities / Attitudes / Purchase intentions / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: A análise da influência da publicidade com portadores de deficiência na compra
Author: Hebler, Laura Andreea
Language: Portugués
Repository: 73
Subject: Deficiência / Publicidade / Marketing / Comportamento do consumidor / Publicidade com portadores de deficiência / Compra / Atitudes / Disability / Advertisement including disability / Purchase / Attitudes / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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