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Subject: Attitude Subject: SMS Subject: E-mail Document Type: Tesis Year: 2008

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Title: Study of customer’s perceptual antecedents of value and attitude toward electronic marketing communication tools (e-mail and SMS): an application to the tourism industry
Author: Almeida, Daniel da Costa R. F. de
Language: Inglés
Repository: 73
Subject: E-mail / SMS / Attitude / SEM

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