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73
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Author
Cardoso, Bárbara Filipa
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Gomes, Filipa de Sousa
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Aroma
(2)
Estudo experimental
(2)
Experimental study
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Sales
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Scent
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Average time spent in the store
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Estratégias de marketing
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Marketing
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Marketing aromático
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2011
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2013
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Subject:
Aroma
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Sales
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Title:
Olfactory purchases: how does scent influence the consumer's decision-making process?
Author:
Cardoso, Bárbara Filipa
Language:
Inglés
Repository:
73
Subject:
Scent
/
Scent marketing
/
Sales
/
Experimental study
/
Aroma
/
Marketing aromático
/
Venda
/
Estudo experimental
/
Marketing
/
Estratégias de marketing
/
Olfacto
/
Perceção olfativa
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Marketing sensorial: os efeitos do aroma no ponto de venda
Author:
Gomes, Filipa de Sousa
Language:
Portugués
Repository:
73
Subject:
Aroma
/
Vendas
/
Tempo médio de permanência na loja
/
Estudo experimental
/
Scent
/
Sales
/
Average time spent in the store
/
Experimental study
Acceder
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