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Subject: Anchoring Repository: 73

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Title: Neuromarketing: consumers and the anchoring effect
Author: Chavaglia, J. N. / Filipe, J. A. / Ramalheiro, B.
Language: Inglés
Repository: 73
Subject: Consumer / Anchoring / Behavioral economics / Neuroeconomics / Limited rationality

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Title: Analogies, metaphors, and wondering about the future: lay sense-making around synthetic meat
Author: Marcu, A. / Gaspar, R. / Rutsaert, P. / Seibt, C. / Flecther, D. / Verbeke, W. / Barnett, J.
Language: Inglés
Repository: 73
Subject: Anchoring / Commonplaces / Metaphors / Online deliberation / Social representations / Synthetic meat / Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

Acceder
Title: Excesso de confiança, optimismo e ancoragem em gestores da construção civil no Brasil: estudo de caso da Camargo Correia
Author: Feitosa, Arnaldo Barros
Language: Portugués
Repository: 73
Subject: Vieses e heurísticas / Excesso de confiança / Otimismo / Ancoragem / Biases and heuristics / Overconfidence / Optimism / Anchoring

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