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73
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Ramalheiro, Brenno Maia
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Anchorage
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Ancoragem
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Subject:
Anchorage
Document Type:
Tesis
Year:
2012
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Title:
Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author:
Ramalheiro, Brenno Maia
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Ancoragem
/
Economia comportamental
/
Neuroeconomia
/
Neuromarketing
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Consumer
/
Anchorage
/
Behavioral economics
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Neuroeconomics
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