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73
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Weger, Mathias
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International B2B marketing
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Subject:
Alemanha
Document Type:
Tesis
Year:
2013
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Title:
Strategic B2B marketing planning with an international focus for the software development provider ‘East At-lantic Engineering’, using Germany as exemplary case
Author:
Weger, Mathias
Language:
Inglés
Repository:
73
Subject:
International B2B marketing
/
Strategic marketing planning
/
Soft-ware sector
/
Germany
/
Marketing B2B internacional
/
Planeamento de marketing estratégico
/
Sector de software
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Alemanha
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