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73 (3)

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Anselmo, Inês Catarina Manta (1)
Guimarães, Marta Barahona Simões da Fonseca (1)
Nielsen, Mille (1)

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Advertising (3)
Marketing (3)
Publicidade (2)
Açúcar (1)
Candies (1)
Cognition (1)
Cognição (1)
Communication (1)
Communication plan (1)
Concorrência (1)

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2015 (3)
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Portugués (1)

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Subject: Advertising technique Subject: Marketing Repository: 73 Year: 2015

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1-3 from 3 results (0.01 seconds)

Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Communication plan for Skittles
Author: Guimarães, Marta Barahona Simões da Fonseca
Language: Inglés
Repository: 73
Subject: Candies / Skittles / Sugar / Marketing / Communication / Communication plan / Advertising / Marketing de produtos / Estratégias de comunicação / Marca comercial / Açúcar / Publicidade / Concorrência / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author: Anselmo, Inês Catarina Manta
Language: Portugués
Repository: 73
Subject: Psicologia social / Perceção social / Cognição / Psicologia do consumo / Marketing / Publicidade / Social psychology / Social perception / Cognition / Advertising

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