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Subject: Advertising research Subject: Publicidade Subject: Portugal

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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author: Pinote, Ana de Noronha
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Can't skip Portugal : a influência do marketing digital na escolha de um destino turístico
Author: Parreira, Catarina Gonçalves
Language: Portugués
Repository: 73
Subject: Marketing digital / Turismo / Rede social / Publicidade / Portugal / Digital Marketing / Tourism / Can’t Skip Portugal / Youtube / Social networks / Advertising / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias

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