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Subject: Advertising research Repository: 21

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Title: Book Essay on Flemming Hansen and Sverre Riis Christensen (2007) Emotions, Advertising and Consumer Choice
Author: Trujillo, C.A.
Language: Inglés
Repository: 21
Subject: Emotions / Advertising / Consumer choice

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Title: Creativity identity in Colombia: The advertising creatives¿ perspective
Author: Roca, D. / Wilson, B. / Barrios, A. / Muñoz, O.
Language: Inglés
Repository: 21
Subject: Advertising / Awards / Creativity / Identity / Interviews / Creative identity

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Title: Advertising decisions in franchising : who should do what?
Author: Sigué, Simon Pierre
Language: Español
Repository: 21
Subject: Decisions / Advertising / Franchising / Decentralized / Brand-image / Publicidad - Toma de decisiones / Franquicias (Comercio minorista) - Administración

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