OPAC

A problem has been found

A problem has ocurred in the communication with the server.

Please, try again later. If the problem persists, contact the admin

Your search

Subject: Advertising research Document Type: Tesis Language: Portugués Year: 2008

Sort by Score Title Year -

1-2 from 2 results (0.011 seconds)

Title: “Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement
Author: Dias, José António
Language: Portugués
Repository: 73
Subject: Modelo de equilíbrio dos efeitos do product placement / telenovelas / Publicidade / Comportamento do consumidor / Balance model of sitcom product placement effects / Soap operas / Advertising / Consumer behaviour

Acceder
Title: O impacto da publicidade no posicionamento: uma aplicação no mercado de desodorizantes
Author: Freitas, Ana Teresa da Graça
Language: Portugués
Repository: 73
Subject: Posicionamento / Publicidade / Marca / Multidimensional Scaling / Positioning / Trade-Mark / Advertising

Acceder

« Previous 1 Next »