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21
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Cobo, Manuel J.
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Herrera-Viedma, Enrique
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Advertising
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Advertising research
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Subject:
Advertising research
Language:
Inglés
Year:
2020
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(0.011 seconds)
Title:
Fake news vs. healthy diet
Author:
Vasconcelos, Catarina Mafalda Barreiro Pestana de
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Marketing
/
International transfer of knowledge and sponsorship
/
Publicidade
/
Transferência internacional de conhecimento
/
Patrocínio
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M300
/
O330
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author:
Sánchez-Núñez, Pablo
/
Cobo, Manuel J.
/
De las Heras-Pedrosa, Carlos
/
Peláez, José Ignacio
/
Herrera-Viedma, Enrique
Language:
Inglés
Repository:
30
Subject:
Advertising
/
Sentiment analysis
/
Bibliometrics
/
Organizations
/
Registers
/
Indexes
/
Computer science
/
Advertising research
/
bibliometrics
/
communication
/
consumer behavior
/
emotion understanding
/
opinion mining
/
science mapping analysis
/
SciMAT
/
sentiment analysis
/
VOSviewer
/
Web of Science (WoS)
Acceder
Title:
Book Essay on Flemming Hansen and Sverre Riis Christensen (2007) Emotions, Advertising and Consumer Choice
Author:
Trujillo, C.A.
Language:
Inglés
Repository:
21
Subject:
Emotions
/
Advertising
/
Consumer choice
Acceder
Acceder
Title:
Fashion/social advertising. What happens when fashion meets social issues. / Moda/publicidad social
Author:
Spalletta, Marica
/
Ugolini, Lorenzo
Language:
Inglés
Repository:
30
Subject:
Fashion
/
Advertising
/
Social issues
/
Self-Regulation
/
Ethics
/
Moda
/
Publicidad
/
Asuntos Sociales
/
Autorregulación
/
Ética
Acceder
Title:
Creativity identity in Colombia: The advertising creatives¿ perspective
Author:
Roca, D.
/
Wilson, B.
/
Barrios, A.
/
Muñoz, O.
Language:
Inglés
Repository:
21
Subject:
Advertising
/
Awards
/
Creativity
/
Identity
/
Interviews
/
Creative identity
Acceder
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