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Title: Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphonesAuthor: Santos, Filipe André Miguel dosLanguage: PortuguésRepository: 73Subject: Brand equity / Publicidade / Origem da Marca / País de Fabrico / Advertising / Brand origin / Country of Manufacture
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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and PortugalAuthor: Antunes, Narciso Emanuel AzevedoLanguage: InglésRepository: 73Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil
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Title: Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traçosAuthor: Anselmo, Inês Catarina MantaLanguage: PortuguésRepository: 73Subject: Psicologia social / Perceção social / Cognição / Psicologia do consumo / Marketing / Publicidade / Social psychology / Social perception / Cognition / Advertising
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Title: Analyzing the senior consumers’ attitude toward advertising: traditional and new mediaAuthor: Gonçalves, Diogo Francisco MaioLanguage: InglésRepository: 73Subject: Senior consumers / Advertising / New media / YouTube / Consumidores seniores / Publicidade / Novos media
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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevanciaAuthor: Calleja Olmedo, IgnacioLanguage: InglésRepository: 30Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes
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