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Calleja Olmedo, Ignacio
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Advertising message
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2015
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Title:
Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author:
Calleja Olmedo, Ignacio
Language:
Inglés
Repository:
30
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Implicature
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Explicature
/
Relevance Theory
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Overt communication
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Covert communication
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Persuasion
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Advertising
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Gender images
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Stereotypes
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