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Title: Blogs as a new tool of the communication mixAuthor: Revez, Catarina Sofia LeonorLanguage: InglésRepository: 73
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: Impact of social media in sports marketingAuthor: Gadiraju, Gaurav KumarLanguage: InglésRepository: 73
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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectivenessAuthor: Pinote, Ana de NoronhaLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Fake news vs. healthy dietLanguage: InglésRepository: 73Subject: Advertising / Marketing / International transfer of knowledge and sponsorship / Publicidade / Transferência internacional de conhecimento / Patrocínio / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / O330 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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Title: Information technologies in marketing and modern retail with regard to the Czech marketAuthor: Hegmonová, LucieLanguage: InglésRepository: 73Subject: Information technologies / Technological innovation / Marketing / Advertising
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