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Subject: Advertising message Repository: 72 Year: 2016

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Title: Branded content la publicidad del siglo XXI / Branded content advertising of the 21st century
Author: Ros Egea, Antonio Jesús
Language: Español
Repository: 72
Subject: Publicidad / Advertising / Comercialización e Investigación de Mercados / 5311.05 Marketing (Comercialización)

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Title: La influencia de la credibilidad de las celebridades en la publicidad
Author: Zapata Agüera, María Soledad / Martínez Caro, Laura
Language: Español
Repository: 72
Subject: Famosos / Publicidad / Intención de compra / Celebrities / Advertising / Purchase intent / 5311.01 Publicidad

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Title: La reputación corporativa de entidades singulares / Corporate reputation in singular entities
Author: Grandi, Elisa
Language: Español
Repository: 72
Subject: Advertising / Empresa / Enterprises / Marketing

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