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Subject: Advertising agencies Year: 2017 Language: Inglés Document Type: Artículo

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Title: Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Author: Loureiro, S. M. C. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand equity / Smartphones / Advertising / Brand origin / Country of manufacture / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Creativity identity in Colombia: The advertising creatives¿ perspective
Author: Roca, D. / Wilson, B. / Barrios, A. / Muñoz, O.
Language: Inglés
Repository: 21
Subject: Advertising / Awards / Creativity / Identity / Interviews / Creative identity

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