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Subject:
Advertising agencies
Subject:
Advertising
Subject:
Marketing
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29
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Title:
Construcción de identidad nacional a través del reconocimiento, compra y/o uso de las marcas: caso Colombia
Author:
Forero Molina, Sara Catalina
/
Varela Hernández, Maria Paz
/
Muñoz Cubides, Nidia Karen María
/
Gómez Urrea, Julián Felipe
Language:
Desconocido
Repository:
40
Subject:
Identidad personal
/
Identidad social
/
Personalidad de marca
/
Marcas ícono
/
Arquetipos
/
Identidad nacional
/
Personal identity
/
Social identity
/
Brand personality
/
Icon marks
/
Archetypes
/
National identity
/
Sales
/
Marketing
/
Sale promotion
/
Advertising
/
Ventas
/
Mercadeo
/
Promoción de ventas
/
Publicidad
Acceder
Title:
Percepción sobre la plataforma Home Exchange en la industria hotelera legal de la localidad de la Candelaria
Author:
Ramirez-Gomez, Ingrid Ximena
Language:
Desconocido
Repository:
64
Subject:
Plataformas digitales
/
Sector hotelero
/
Comercialización
/
Promoción
/
Publicidad
/
Funcionalidad
/
Industria hotelera
/
Turismo
/
Plataformas de comunicación en línea
/
Tecnología
/
Digital platforms
/
Hotel sector
/
Marketing
/
Promotion
/
Advertising
/
Functionality
Acceder
Title:
“Todo entra por los ojos”, México, El representante turístico de Latinoamérica dentro de top 10
Author:
Contreras Castañeda, Paula Nathalya
Language:
Español
Repository:
40
Subject:
Mercadeo
/
Turismo
/
México
/
Publicidad
/
Estrategias
/
Medios digitales
/
Creatividad
/
Crecimiento económico
/
Investigación de mercados
/
Tourism
/
Mexico
/
Advertising
/
Marketing
/
Strategies
/
Digital media
/
Creativity
/
economic growth
/
Market research
Acceder
Title:
Revista Anakia Numero1
Author:
Facultad de comunicaciones, Bucaramanga Santander
Language:
Desconocido
Repository:
40
Subject:
Marketing
/
Neurociencias y Empresa
/
Neuromarketing
/
Publicidad
/
Neurosciences and Business
/
Advertising
Acceder
Title:
Marketing en Contexto, Influyendo en el Consumidor III Simposio de Investigación Ibagué
Author:
Berbesi, Albeiro
/
Vargas Bacci, Martha Lucia
Language:
Desconocido
Repository:
40
Subject:
Estrategia
/
Mercadeo
/
Publicidad
/
Marketing
/
Strategy
/
Advertising
Acceder
Title:
La experiencia y posicionamiento de la marca de moda HossH en el entorno digital
Author:
Chaux Forero, Nicolás
Language:
Español
Repository:
40
Subject:
Moda
/
Entorno
/
Digital
/
Posicionamiento
/
Publicidad
/
Marketing
/
Usuarios
/
Graphic design -- Research
/
Artistic commercial advertising
/
Art and industry
/
Fashion
/
Environment
/
Positioning
/
Advertising
/
Users
/
Diseño gráfico -- Investigaciones
/
Publicidad comercial artística
/
Arte e industria
Acceder
Title:
Blogs as a new tool of the communication mix
Author:
Revez, Catarina Sofia Leonor
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Blogs
/
Communication
/
Advertising
/
Publicidade electrónica
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador
Author:
Sousa, Hugo Miguel Ramos
Language:
Portugués
Repository:
73
Subject:
Patrocínio
/
Celebridade
/
Desportiva
/
Marketing
/
Publicidade
/
Desporto
/
Sponsorship
/
Celebrity
/
Sports
/
Advertising
Acceder
Title:
Communication plan for Skittles
Author:
Guimarães, Marta Barahona Simões da Fonseca
Language:
Inglés
Repository:
73
Subject:
Candies
/
Skittles
/
Sugar
/
Marketing
/
Communication
/
Communication plan
/
Advertising
/
Marketing de produtos
/
Estratégias de comunicação
/
Marca comercial
/
Açúcar
/
Publicidade
/
Concorrência
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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