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Subject: Advertising Year: 2014 Year: 2015 Language: Inglés

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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

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Title: Analyzing the senior consumers’ attitude toward advertising: traditional and new media
Author: Gonçalves, Diogo Francisco Maio
Language: Inglés
Repository: 73
Subject: Senior consumers / Advertising / New media / YouTube / Consumidores seniores / Publicidade / Novos media

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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

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