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Subject: Advertising Year: 2008 Document Type: Tesis Language: Portugués

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Title: “Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement
Author: Dias, José António
Language: Portugués
Repository: 73
Subject: Modelo de equilíbrio dos efeitos do product placement / telenovelas / Publicidade / Comportamento do consumidor / Balance model of sitcom product placement effects / Soap operas / Advertising / Consumer behaviour

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Title: O impacto da publicidade no posicionamento: uma aplicação no mercado de desodorizantes
Author: Freitas, Ana Teresa da Graça
Language: Portugués
Repository: 73
Subject: Posicionamento / Publicidade / Marca / Multidimensional Scaling / Positioning / Trade-Mark / Advertising

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