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5311.01 Publicidad
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Subject:
Advertising
Subject:
Publicidad
Year:
2016
Language:
Español
Document Type:
Artículo
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Title:
Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author:
Bucheli Sandoval, Julián Eduardo
/
Brin, Javier
Language:
Español
Repository:
75
Subject:
Lealtad
/
Confianza
/
Publicidad
/
Marca
/
Actitud
/
Escepticismo
/
Loyalty
/
Trust
/
Advertising
/
Brand
/
Attitude
/
Skepticism
Acceder
Title:
La influencia de la credibilidad de las celebridades en la publicidad
Author:
Zapata Agüera, María Soledad
/
Martínez Caro, Laura
Language:
Español
Repository:
72
Subject:
Famosos
/
Publicidad
/
Intención de compra
/
Celebrities
/
Advertising
/
Purchase intent
/
5311.01 Publicidad
Acceder
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