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73 (4)

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Author

Mateus, António Miguel Dias (1)
Pinote, Ana de Noronha (1)
Raposo, David André Galrão (1)
Trigo, António José Marçalo Pires (1)

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Advertising (4)
M Business administration and business economics - Marketing - Accounting - Personnel economics (4)
M31 (4)
M37 (4)
Publicidade (4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
Brand engagement (1)
Brand love (1)
Celebrity endorsement (1)
Communication mix (1)

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2019 (4)
2021 (2)
2018 (1)
2020 (1)

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Portugués (1)

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Subject: Advertising Subject: M31

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1-4 from 4 results (0.009 seconds)

Title: News sentiment e os investimentos em marketing
Author: Mateus, António Miguel Dias
Language: Portugués
Repository: 73
Subject: Estratégia de Investimento / Instituições financeiras / Comunicação / Publicidade / Eficiência de mercado / Communication mix / Digital communication / Advertising / Financial institutions / Efficient markets / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M21 / G14 / M Business administration and business economics - Marketing - Accounting - Personnel economics / G Financial economics

Acceder
Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author: Pinote, Ana de Noronha
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author: Raposo, David André Galrão
Language: Inglés
Repository: 73
Subject: Brand love / Brand engagement / Digital marketing / Social media marketing / Youtube / Advertising / Influencers / Celebrity endorsement / Envolvimento com a marca / Marketing digital / Marketing em social media / Publicidade / Influenciadores / Endosso de celebridades / Estratégias de marketing / Rede social / Marca / Consumidor / Influência social / Psicologia positiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: How different cultures respond to controversial advertisements: a three way cross-cultural study
Author: Trigo, António José Marçalo Pires
Language: Inglés
Repository: 73
Subject: Advertising / Emotions / Culture / Globalization / Publicidade / Emoções / Cultura / Globalização / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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