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Cobo, Manuel J. (1)
De las Heras-Pedrosa, Carlos (1)
Herrera-Viedma, Enrique (1)
Peláez, José Ignacio (1)
Sánchez-Núñez, Pablo (1)

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Advertising (1)
Advertising research (1)
Bibliometrics (1)
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Subject: Advertising Subject: Bibliometrics Document Type: Artículo Year: 2020

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Title: Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author: Sánchez-Núñez, Pablo / Cobo, Manuel J. / De las Heras-Pedrosa, Carlos / Peláez, José Ignacio / Herrera-Viedma, Enrique
Language: Inglés
Repository: 30
Subject: Advertising / Sentiment analysis / Bibliometrics / Organizations / Registers / Indexes / Computer science / Advertising research / bibliometrics / communication / consumer behavior / emotion understanding / opinion mining / science mapping analysis / SciMAT / sentiment analysis / VOSviewer / Web of Science (WoS)

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