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Subject: Advertising Document Type: Artículo Year: 2019

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Title: Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Author: Loureiro, S. M. C. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand equity / Smartphones / Advertising / Brand origin / Country of manufacture / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Adolescentes y culto al cuerpo: influencia de la publicidad y de Internet en la búsqueda del cuerpo masculino idealizado / Adolescents and body cult: the influence of Internet advertising in search of the idealised male
Author: Fanjul Peyró, Carlos. / González Oñate, Cristina / López Font, Lorena
Language: Sin Especificar
Repository: 18
Subject: Publicidad / Modelos publicitarios / Percepción corporal / Internet / Adolescentes / Advertising / Advertising models / Adolescents / Body perception

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Title: Moda, publicidad y arte. Relación disciplinar a través de las campañas de Moschino y Versace / Fashion, advertising and art. Disciplinary relationship through Moschino and Versace campaigns
Author: Jiménez-Marín, Gloria / Elías Zambrano, Rodrigo
Language: Español
Repository: 30
Subject: Arte / intertextualidad / moda / Moschino / pop art / publicidad / Versace / Advertising / art / fashion

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