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Subject: Advertising Document Type: Artículo

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Title: Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Author: Loureiro, S. M. C. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand equity / Smartphones / Advertising / Brand origin / Country of manufacture / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Promoção turística e (re)construção social da realidade
Author: Conceição, Cristina Palma
Language: Portugués
Repository: 73
Subject: Turismo / Produto turístico / Publicidade / Produção/consumo / Tourism / Touristic product / Advertising / Production/consumption

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

Acceder
Title: Adolescentes y culto al cuerpo: influencia de la publicidad y de Internet en la búsqueda del cuerpo masculino idealizado / Adolescents and body cult: the influence of Internet advertising in search of the idealised male
Author: Fanjul Peyró, Carlos. / González Oñate, Cristina / López Font, Lorena
Language: Sin Especificar
Repository: 18
Subject: Publicidad / Modelos publicitarios / Percepción corporal / Internet / Adolescentes / Advertising / Advertising models / Adolescents / Body perception

Acceder
Title: Las narrativas expandidas a través del product placement inverso: el caso de las zapatillas NikeMAG / The expanded narratives through the reverse product placement: the case of NikeMAG shoes
Author: Álvarez Rodríguez, Víctor
Language: Español
Repository: 30
Subject: Narrativa / publicidad / transmedia / product placement / product placement inverso / Narrative / Advertising / Transmedia / Product Placement / Reverse Product Placement

Acceder
Title: Moda, publicidad y arte. Relación disciplinar a través de las campañas de Moschino y Versace / Fashion, advertising and art. Disciplinary relationship through Moschino and Versace campaigns
Author: Jiménez-Marín, Gloria / Elías Zambrano, Rodrigo
Language: Español
Repository: 30
Subject: Arte / intertextualidad / moda / Moschino / pop art / publicidad / Versace / Advertising / art / fashion

Acceder
Title: ¿Salud o negocio? Productos milagrosos y su publicidad en la prensa gaditana de inicios del XIX / Health or business? Miraculous products and their advertising in the Cadiz press at the beginning of the 19th century
Author: García Cárdenas, Carlos
Language: Español
Repository: 30
Subject: Publicidad / salud / negocio / prensa gaditana / siglo XIX / Advertising / health / business / Cadiz press / 19th century

Acceder
Title: Humor, publicidad y género: Una aproximación desde las sostenibilidad / Humor, advertising and gender: A sustainable approach
Author: Sanabria Lagar, Cristina
Language: Español
Repository: 30
Subject: Publicidad / género / sostenibilidad / humor / estereotipo / Advertising / gender / sustainability / stereotypes

Acceder
Title: Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author: Sánchez-Núñez, Pablo / Cobo, Manuel J. / De las Heras-Pedrosa, Carlos / Peláez, José Ignacio / Herrera-Viedma, Enrique
Language: Inglés
Repository: 30
Subject: Advertising / Sentiment analysis / Bibliometrics / Organizations / Registers / Indexes / Computer science / Advertising research / bibliometrics / communication / consumer behavior / emotion understanding / opinion mining / science mapping analysis / SciMAT / sentiment analysis / VOSviewer / Web of Science (WoS)

Acceder
Title: La influencia de la credibilidad de las celebridades en la publicidad
Author: Zapata Agüera, María Soledad / Martínez Caro, Laura
Language: Español
Repository: 72
Subject: Famosos / Publicidad / Intención de compra / Celebrities / Advertising / Purchase intent / 5311.01 Publicidad

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