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Calleja Olmedo, Ignacio
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Advertising
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Inglés
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Title:
Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author:
Calleja Olmedo, Ignacio
Language:
Inglés
Repository:
30
Subject:
Implicature
/
Explicature
/
Relevance Theory
/
Overt communication
/
Covert communication
/
Persuasion
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Advertising
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Gender images
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Stereotypes
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