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Repository
73
(3)
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Author
Cen Tao
(1)
Jiang, YongNian
(1)
Laranjeira, Pedro Quaresma Rodrigues Inness
(1)
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Subject
Advertisement
(3)
Media
(2)
Publicidade
(2)
Adaptação de publicidade local
(1)
Alvos
(1)
Análise transcultural
(1)
Cross-culture advertisement
(1)
Cultural dimensions
(1)
Demassification Media
(1)
Domínio/Área Científica::Ciências Sociais
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2010
(2)
2009
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Tesis
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Subject:
Advertisement
Document Type:
Tesis
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Title:
Caso Drill : um meio para atingir um fim
Author:
Laranjeira, Pedro Quaresma Rodrigues Inness
Language:
Portugués
Repository:
73
Subject:
Publicidade
/
Planeamento
/
Alvos
/
Meios
/
Advertisement
/
Planning
/
Target
/
Media
Acceder
Title:
An cross-culture study on the differences of advertising adaptation management
Author:
Cen Tao
Language:
Inglés
Repository:
73
Subject:
Advertisement
/
Hofstede´s theory
/
Cultural dimensions
/
Cross-culture advertisement
/
Marketing
/
Gestão
/
Marketing internacional
/
Análise transcultural
/
Estratégias de marketing
/
Publicidade
/
Teoria de Hofstede
/
Estudos transculturais
/
Adaptação de publicidade local
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
The feasibility of demassification media in Portugal
Author:
Jiang, YongNian
Language:
Inglés
Repository:
73
Subject:
Media
/
Mass communication
/
Advertisement
/
Demassification Media
Acceder
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