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Subject: Advertisement Language: Inglés

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Title: An cross-culture study on the differences of advertising adaptation management
Author: Cen Tao
Language: Inglés
Repository: 73
Subject: Advertisement / Hofstede´s theory / Cultural dimensions / Cross-culture advertisement / Marketing / Gestão / Marketing internacional / Análise transcultural / Estratégias de marketing / Publicidade / Teoria de Hofstede / Estudos transculturais / Adaptação de publicidade local / Domínio/Área Científica::Ciências Sociais

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Title: The feasibility of demassification media in Portugal
Author: Jiang, YongNian
Language: Inglés
Repository: 73
Subject: Media / Mass communication / Advertisement / Demassification Media

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