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Caro Castaño, Lucía
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creative data
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data storytelling
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Subject:
Academic engagement
Year:
2020
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Español
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Title:
Data storytelling: el empleo de datos en la construcción de relatos publicitarios de marca / Data storytelling: the use of data in the construction of brand advertising stories
Author:
Caro Castaño, Lucía
/
Selva Ruiz, David
Language:
Español
Repository:
30
Subject:
data storytelling
/
creative data
/
datos, storytelling
/
engagement
/
creatividad
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publicidad
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