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Subject: Academic engagement Year: 2020 Language: Español

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Title: Data storytelling: el empleo de datos en la construcción de relatos publicitarios de marca / Data storytelling: the use of data in the construction of brand advertising stories
Author: Caro Castaño, Lucía / Selva Ruiz, David
Language: Español
Repository: 30
Subject: data storytelling / creative data / datos, storytelling / engagement / creatividad / publicidad

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