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Repository
73
(4)
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Author
Hebler, Laura Andreea
(1)
Mateus, António Miguel Dias
(1)
Matos, Sara Filipa Lourenço de
(1)
Mendes, Cedric Alain Jesus
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M31
(4)
M37
(4)
Publicidade
(3)
Attitudes
(2)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Marketing
(2)
Advertisement including disability
(1)
Advertising
(1)
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Year
2018
(4)
2017
(2)
2019
(2)
2021
(2)
2020
(1)
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Tesis
(4)
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Portugués
(4)
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Subject:
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Subject:
M31
Subject:
M37
Language:
Portugués
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(0.083 seconds)
Title:
Determinantes da seleção de celebridades desportivas para "endorsement"
Author:
Mendes, Cedric Alain Jesus
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Estratégias de comunicação
/
Prática desportiva
/
Atitude
/
Hábito de compra
/
Endorsement
/
Sports celebrities
/
Attitudes
/
Purchase intentions
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
News sentiment e os investimentos em marketing
Author:
Mateus, António Miguel Dias
Language:
Portugués
Repository:
73
Subject:
Estratégia de Investimento
/
Instituições financeiras
/
Comunicação
/
Publicidade
/
Eficiência de mercado
/
Communication mix
/
Digital communication
/
Advertising
/
Financial institutions
/
Efficient markets
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M21
/
G14
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
G Financial economics
Acceder
Title:
A análise da influência da publicidade com portadores de deficiência na compra
Author:
Hebler, Laura Andreea
Language:
Portugués
Repository:
73
Subject:
Deficiência
/
Publicidade
/
Marketing
/
Comportamento do consumidor
/
Publicidade com portadores de deficiência
/
Compra
/
Atitudes
/
Disability
/
Advertisement including disability
/
Purchase
/
Attitudes
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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