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Title: Marketing plan for Redken Brews launchAuthor: Santos, Daniel Loivos dosLanguage: InglésRepository: 73Subject: Marketing plan / Professional hair market / Marketing-mix / Men's grooming / Plano de marketing / Estratégias de marketing / Marketing mix / Análise de mercado / Marca comercial / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How do policy incentives influence the adoption of electric vehicles?Author: Ivanova, Elitza VladimirovaLanguage: InglésRepository: 73Subject: Battery electric vehicle / Adoption / Policy incentives / Early adopters / Greenhouse gas emissions / Veículo eléctrico / Redução das emissões de gases / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / F23 / M16 / F International economics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The moderating effects of culture on the relationship of transformational leadership and affective organizational commitmentAuthor: Grasser, MagdalenaLanguage: InglésRepository: 73Subject: Transformational leadership / Affective organizational commitment / Masculinity/femininity / Cross-cultural management / Gestão de recursos humanos / Gestão internacional / Valores culturais / Liderança / Comportamento organizacional / Masculinidade / Feminilidade / Equipa de trabalho / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M160 / M510 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de JaneiroAuthor: Jesus, Sónia João ChagasLanguage: InglésRepository: 73Subject: Perceived risk / Animosity / Destination image / Intention to return / Perceção do risco / Imagem / Comportamento do consumidor / Turismo / Marketing / Lisboa - Portugal / Rio de Janeiro - Brasil / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L83 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Bitcoin: an asset or a currency?Author: Ferreira, Francisco SantosLanguage: InglésRepository: 73Subject: Bitcoin / Blockchain / Synthetic commodity / Cryptocurrency / Gestão financeira / Economia digital / Moeda / Volatilidade / Ativo financeiro / Regulamentação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / E42 / G12 / E Macroeconomics and monetary economics / G Financial economics
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Title: Anti-seismic heritage of the late 18th century in Lisbon and in the South of Italy (Calabria): balancing cultural values and current requirements in its rehabilitationAuthor: Stellacci, StefaniaLanguage: InglésRepository: 73
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Title: The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive state: exploring two background music beatAuthor: Crespo, Maria FelícioLanguage: InglésRepository: 73Subject: Atmospheric cues / Emotional and cognitive states / Telepresence / Consumer engagement / Behavioral intention / Virtual reality / Music / Marketing / Comportamento do consumidor / Realidade virtual / Processos cognitivos / Trabalho de projeto / M31 / M39 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Lisboa Desporto: how to attract and maintain motivated non-professional athletesLanguage: InglésRepository: 73Subject: Sport participation / Physical activity / Motivations / Barriers / Limitations / Gestão de marketing / Prática desportiva / Exercício físico / Motivação / Abandono / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M39 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
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