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73
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Cruz, Sara Catarina Pires Antunes
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Godinho, Sandra Marisa da Silva
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3900 Consumer psychology
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3920
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3940
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Domínio/Área Científica::Ciências Sociais::Psicologia
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2300 Human experimental psychology
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2330
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Subject:
3940
Year:
2019
Document Type:
Tesis
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Title:
E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author:
Cruz, Sara Catarina Pires Antunes
Language:
Portugués
Repository:
73
Subject:
Psicologia do comportamento
/
Consumidor
/
Sistema de comunicação
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Computer-mediated communication
/
Emoji
/
Attitudes towards the brand
/
Reservation intention
/
Online reviews
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
3940
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
Title:
Socially situated consumer cognition: from oral kinematics to grounded marketing
Author:
Godinho, Sandra Marisa da Silva
Language:
Inglés
Repository:
73
Subject:
Oral kinematics
/
Embodiment
/
Situated cognition
/
Sensory marketing
/
Grounded marketing
/
Cinemática oral
/
Corporalização
/
Cognição situada
/
Marketing sensorial
/
Marketing situado
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2330
/
2340
/
3040
/
3920
/
3940
/
2300 Human experimental psychology
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
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