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73
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Loureiro, Matilde Pinto
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Pereira, Daniela Sofia Correia
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Subject:
3040
Subject:
3920
Document Type:
Tesis
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Title:
Eu aprovo, tu diminuis: efeito das normas injuntivas nas porções escolhidas
Author:
Loureiro, Matilde Pinto
Language:
Portugués
Repository:
73
Subject:
Desperdício alimentar
/
Normas injuntivas
/
Social mindfulness
/
Food waste
/
Injunctive norms
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2900
/
3040
/
3900
/
3920
/
2900 Social processes and social issues
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Publicidade
/
Estratégias de marketing
/
Marca
/
Celebrity endorsement
/
Trait transference
/
Advertising campaigns
/
Personality congruence
/
Profit
/
Non-profit
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
3000
/
3040
/
3900
/
3920
/
3940
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
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