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Repository
73
(3)
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Author
Cruz, Sara Catarina Pires Antunes
(1)
Vicente, Gracinda Maria Gil Marques Borrero
(1)
Xavier, Sílvia Cristina do Carmo
(1)
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Subject
2700 Communication systems
(3)
2750
(3)
3900
(3)
3900 Consumer psychology
(3)
3920
(3)
2700
(2)
Domínio/Área Científica::Ciências Sociais::Psicologia
(2)
Emoji
(2)
Marca
(2)
3940
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2019
(3)
2018
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2021
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Tesis
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Portugués
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Inglés
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Subject:
2750
Subject:
3900 Consumer psychology
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Title:
E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author:
Cruz, Sara Catarina Pires Antunes
Language:
Portugués
Repository:
73
Subject:
Psicologia do comportamento
/
Consumidor
/
Sistema de comunicação
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Computer-mediated communication
/
Emoji
/
Attitudes towards the brand
/
Reservation intention
/
Online reviews
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
3940
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
Title:
Hotel Palácio Estoril: turismo e lazer em tempos de mudança (1930-1945)
Author:
Vicente, Gracinda Maria Gil Marques Borrero
Language:
Portugués
Repository:
73
Subject:
Turismo
/
Desenvolvimento económico
/
Empreendimento turístico
/
Segunda Guerra Mundial
/
Estoril - 1930-1945
/
Hotel Palace
/
Tourism
/
Fausto de Figueiredo
/
World War II
/
Domínio/Área Científica::Humanidades::História e Arqueologia
/
2750
/
3900
/
3920
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
Title:
With or without emoji?: impact of the use of emojis on online service booking on consumer perception
Author:
Xavier, Sílvia Cristina do Carmo
Language:
Inglés
Repository:
73
Subject:
Computer mediated communication
/
Emoji
/
Booking services
/
Brand perception
/
Psicologia social
/
Preferência do consumidor
/
Comunicação interativa
/
Emoção
/
Texto electrónico
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
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