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Title:
E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author:
Cruz, Sara Catarina Pires Antunes
Language:
Portugués
Repository:
73
Subject:
Psicologia do comportamento
/
Consumidor
/
Sistema de comunicação
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Computer-mediated communication
/
Emoji
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Attitudes towards the brand
/
Reservation intention
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Online reviews
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Domínio/Área Científica::Ciências Sociais::Psicologia
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2700
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2750
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3900
/
3920
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3940
/
2700 Communication systems
/
3900 Consumer psychology
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