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Repository
73
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Author
Drumond, Daniel Sousa
(1)
Pereira, Joana Cardoso Fava Reis
(1)
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Subject
Communication
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
M37
(2)
Marketing
(2)
Brand awareness
(1)
Brand recognition
(1)
Comportamento do consumidor
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Comunicação
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Consumidor
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2017
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Subject:
2700 Communication systems
Subject:
M31
Year:
2017
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Title:
An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers
Author:
Drumond, Daniel Sousa
Language:
Inglés
Repository:
73
Subject:
Product placement
/
Communication
/
Brand recognition
/
Brand awareness
/
Marketing
/
Estratégias de marca
/
Imagem de marca
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Developling a communication strategy to enter the mariculture market
Author:
Pereira, Joana Cardoso Fava Reis
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Communication
/
Media
/
Fish
/
Mariculture
/
Estratégias de comunicação
/
Plano de marketing
/
Marca
/
Empresa de pesca
/
Consumidor
/
Trabalho de projeto
/
Estratégia
/
Comunicação
/
Maricultura
/
Peixe
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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