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73 (1)

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Martins, Miguel Ângelo (1)

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Brand loyalty (1)
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Ethics (1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Ética Subject: Ethics Year: 2018 Language: Inglés

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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author: Martins, Miguel Ângelo
Language: Inglés
Repository: 73
Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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